Good copy is essential for any business. AI tools for copywriting can help you overcome writer's block, get inspiration and create texts faster.
AI writing assistants such as Neuroflash, Jasper.ai or copy.ai have been around for a while, but since the release of ChatGPT - which is in fact not an AI writing assistant, but a chatbot - the topic has been on everyone's lips. Since then, the number of such AI tools has exploded. Locating and listing them all would be a Sisyphean task. Such a list would also be outdated in no time, because the development in this area is dynamic. Some AI writing assistants disappear as quickly as they appeared. Besides, there are already many such lists, for example, "There's an AI for that".
That's why in this article we focus on the possibilities of using AI writing assistants and integrating them into existing workflows and tools. We also mention possible limitations.
Ways in Which AI Writing Assistants Can Be Used
The possibilities seem almost limitless. So is the competition among AI tools. This is because almost all of them use a GPT model as their technological basis. As a result, the respective developers leave no stone unturned to make their AI writing wizard stand out from the crowd. On the one hand, they try to do this through various integrations with other tools (more on this later), and on the other hand, by specializing in certain languages, subject areas, or with various templates and individual functions that they offer to users.
Some of the manifold use cases of AI writing assistants:
Write blog articles on a topic
Rewrite, expand or summarize already existing texts
Clean up transcriptions of audio files
Eliminate spelling mistakes
Create product descriptions
There are countless possibilities to combine an AI writing assistant with your existing tool landscape.
AI Writing Assistant as Web App
This is the most common form of artificial intelligence offered in the field of writing. As is common with software-as-a-service, you go to the website in your browser, log in, and you're ready to go. This allows you to use the tool regardless of the device, as long as you have an Internet connection. Since the writing assistant is hosted in its own environment separate from your systems, there tend to be no compliance issues in this regard. However, this separation usually means that you will have to manually copy and paste the texts created in the web app into your final documents.
Examples of such web apps are the aforementioned ChatGPT, Neuroflash and Jasper.ai.
AI Writing Assistant as PC/Mac Software or Mobile App
This is another way to use artificial intelligence for text creation. These writing assistants can be installed on the user's devices and offer offline availability as well as a higher user experience through intuitive navigation and better integration with other applications. Another advantage of using AI writing assistants as an app is higher privacy, as the data and texts are not stored on external servers.
A disadvantage of using AI writing assistants as an app is that they require more processing power, which can lead to higher device demands and power consumption. In addition, updates and improvements of writing assistants as an app are in many cases less frequent or available later than with web apps.
AI Writing Assistant as Keyboard Plugin
These plugins can be installed on smartphones or tablets and provide a quick way to improve texts directly while typing. Some advantages of using AI Writing Assistants as a keyboard plugin are their small size and resource requirements, making them very resource-efficient. However, their features are not as comprehensive as web or app versions. Some users are also unaccustomed to adding a plugin to their keyboard.
SwiftKey is an example of an AI typing assistant as a keyboard plugin. This plugin for Android and iOS is based on artificial intelligence and offers features like auto-correction, prediction of words and texts, and automatic adaptation to the user's writing style.
AI Writing Assistant as Chrome Extension and in Google Workspace
These Chrome Extensions offer the possibility to use artificial intelligence directly in the browser. One of the advantages is that you can integrate the AI tool directly into your Google Workspace, thereby increasing your productivity. Such an extension is easy to install and offers a variety of features, such as spell check, grammar check and text suggestions.
However, one drawback of Chrome Extensions is that they can be very invasive and cause compliance issues. A Chrome Extension has direct access to all data processed in the browser, which can pose a data privacy risk. Therefore, it is important to make sure that the extension is trustworthy and meets your privacy requirements.
AI Writing Assistant in Microsoft 365
Microsoft unveiled Microsoft 365 Copilot on March 16, 2023. With this, the company is integrating OpenAI's artificial intelligence into a number of well-known Office programs. Microsoft anticipates an increase in creativity and productivity for itself and the users. It should not only be possible to have the AI write texts in Word, but also, for example, to summarize all emails on a topic in Outlook by voice command. This is useful for regaining control of one's own email inbox. Work with Excel and PowerPoint should also become more efficient.
AI Writing Assistant for Specific Use Cases
Some vendors of specific software solutions have now also integrated AI tools. AirFocus, for example, offers an AI writing assistant to support product managers in their work within the software. Delibr is another AI assistant aimed at product managers.
Another example: the tool Aisisstify can be integrated with Hubspot. This allows users of the CRM system to leverage the features of OpenAI's latest GPT model directly within Hubspot workflows.
And lastly, it's only natural to integrate AI writing assistants into content management systems. For example, the Optimizely Content Marketing Platform has an integrated AI writing assistant with SEO boosting features: the Writing Aid.
One of the advantages is that these AI tools are able to automate specific workflows, increasing user efficiency. In addition, they may also include specific features tailored to the software in which they are used. However, these tools may not be as versatile and customizable as general AI writing assistants such as those from OpenAI. Also, they could potentially only work within the particular software solution and not be compatible with other applications. In addition, the licensing costs of the software could increase, as additional licenses might be required.
Bonus: AI Writing Assistant in Combination With Speech Recognition
An interesting project that became public in January 2023, but was apparently buried again within a short time, was Whiskey AI. Currently, there is only one video left that demonstrates how this writing assistant works: instead of writing down your thoughts, you record them as an audio file. The tool creates a cleaned-up transcript of the spoken word - without stutters or other speech errors. Then you can give spoken instructions to the tool's generative AI to adjust the transcript to your own liking. Additionally, you can manually adjust the output.
Since people speak faster than they can write, this results in time savings - at least in theory. Because in practice, the tool does not accurately recognize every spoken word - the stronger the speaker's accent, the less accurate the tool is. As a result, to use the transcript unedited as a basis for automatic further processing by the generative AI, it contains too many errors. In the end, you have to spend a lot of time correcting the spoken input.
AI Writing Assistants Do Not Replace Human Copywriters
AI tools are getting better at creating copy. But the creativity, empathy, industry knowledge, cultural understanding and ability to think critically and process information adapted to the situation at hand still sits in front of the computer: the human.
Copywriters should therefore not see AI as a threat to their profession, but rather as an opportunity to make their workflows more efficient, freeing up more space for creative output. Those copywriters who accept AI as a tool will also increase their competitiveness against other copywriters.
Companies will continue to use marketing agencies to create content. This is because AI writing assistants do not replace the expertise and combined power of various creative professions for which marketing agencies are valued. However, companies must be careful that the marketing agency they choose does not simply sell texts created by an AI to their clients unedited - virtually without any creative input of their own. Therefore, choose a trustworthy agency that has proven its creativity.
An agency like P8 Marketing.
- Ways in Which AI Writing Assistants Can Be Used
- AI Writing Assistant as Web App
- AI Writing Assistant as PC/Mac Software or Mobile App
- AI Writing Assistant as Keyboard Plugin
- AI Writing Assistant as Chrome Extension and in Google Workspace
- AI Writing Assistant in Microsoft 365
- AI Writing Assistant for Specific Use Cases
- Bonus: AI Writing Assistant in Combination With Speech Recognition
- AI Writing Assistants Do Not Replace Human Copywriters