After acquiring the A/B testing platform Optimizely, content management giant Episerver rebranded as their new acquisition. Founded in 1994, Episerver released the first version of their groundbreaking CMS in 1997. They continued to grow beyond their CMS and developed their gigantic suite of SaaS applications. Now, as a completely cloud-native digital experience platform (DXP), Optimizely offers a wide range of tools to help you enhance your website and ecommerce store.
Optimizely’s Digital Experience Platform (DXP) is a suite of cloud-native apps and tools designed to help you enhance your website or ecommerce store. The three divisions within the DXP help you create best-in-class digital experiences (through the Content Cloud), simplify the management of your complex ecommerce shop (with the Commerce Cloud), and optimize the performance of your interactions with customers to deliver outsized outcomes (through the Intelligence Cloud).