With „alpinem erLEBEN auf +2.000 Meter“ (alpine experience at +2000 meters) Gerber Hotels lure their guests to their hotels for winter vacations in Kühtai with their new communication strategy. In order to optimally reach potential guests online along the customer journey from the first click to the booking, P8 Marketing designed the websites of the individual establishments, advertises them and communicates with the guests via newsletter marketing. P8 Marketing also ensures top placement on Google, because Google page 2 is not enough for top tourism operators. Thus, with the creation, playout and constant optimization of topic-specific SEA campaigns, the top positions of Google search ads are ensured throughout the winter season.

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