The Austrian Chamber of Pharmacists also plays it safe in online marketing with P8 Marketing and is pleased about the strong reach of its measures and an optimal attainment of customers. On the Web, a cross-media strategy ensures that the offline content also reaches Austrians online and receives the desired attention. By playing out the topic-specific campaigns via programmatic and social media ads on Facebook, Instagram and TikTok, the target groups were guaranteed to be addressed on the right channel. P8 Marketing support also included: strategic tracking and ongoing monitoring as well as the optimization of all ongoing campaigns for optimal content targeting.

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