For Volksbank Wien, P8 Marketing developed far-reaching activities to give the Austria-wide well-established bank a coordinated overall appearance. The bank launched its own entrepreneur survey, which provides insights into the life of entrepreneurs every year and is the basis for creative communication concepts. In addition, Volksbank is concerned with communicating optimally with its relevant target groups. For this purpose, we implemented regional communication concepts, and communicated via classic PR and media work and SEO-optimized blog posts. Furthermore, the bank was present in the public via various online marketing campaigns.